WIC IS Here to Help

Human milk gives babies powerful health benefits that formula can’t match. The longer a baby breastfeeds, the greater the health benefits! 

All major medical organizations recommend breastfeeding as the best way to feed your baby. Only breastfeeding (no formula, food, or other liquids) for the first six months and continued breastfeeding for two years and beyond is recommended.

Breastfeeding Peer Counselor Program

The best support often comes from other people that have breastfed their own babies. Learn more about the WIC Breastfeeding Peer Counselor Program.


Learning about breastfeeding while you are pregnant can help you to be more successful when your baby is born. Find out about the benefits of breastfeeding and ways WIC can give you support.

Guide To Breastfeeding

This guide will help you learn to breastfeed, how to know if your baby is getting enough milk, positions and tips for a good latch, and how to overcome breastfeeding challenges.

My Birth Plan

Writing down a birth plan helps you think about what you want during and after your delivery. This is a guide to help you make a plan with your birth support team.


Pumping can be a useful way to increase your milk supply and is often a necessity when you are away from your baby. Learn about breast pumps, milk storage, and pumping tips.


Find helpful Colorado specific handouts, toolkits, and information on returning to work and breastfeeding-friendly childcare programs and employers.

Combination Feeding

If you have decided to feed your baby both breast milk and infant formula, learn feeding tips to keep your milk supply up. Any amount of breast milk is better than none!


Learn about breastfeeding and how you can be a supportive partner, dad, grandparent, family, or friend.


Hospital support can help you get breastfeeding off to a good start. Learn about how to find a Baby-Friendly certified facility and what to ask for at your birth.

Support When It Counts


We know the importance of support. Breastfeeding may be natural but may not always be easy. Reach out to your local WIC clinic for breastfeeding support. WIC clinics have staff trained in breastfeeding support. 

Consider contacting the National Women’s Health and Breastfeeding Helpline. Call anytime between 7 a.m. and 4 p.m., Monday through Friday, at 1-800-994-9662 to talk with a health information specialist in English or Spanish.