WIC Is Here to Help

When you’re pregnant or a new parent, it helps to talk to other parents who know what you’re going through. That’s the idea behind WIC’s Breastfeeding Peer Counseling program. Peer counselors have special training in breastfeeding support and can share their own experiences and provide help and advice based on current research and knowledge from experts.

Peer counselors provide support by phone or text and are available in the evenings and weekends - when most parents have questions!

How Can A WIC Peer Counselor Help You?

Your WIC peer counselor can:

• Provide personalized support to help you reach your feeding goals (exclusive breast/chestfeeding, pumping, combination feeding, etc.) 
• Help you get a good start with breastfeeding.
• Provide tips on how to nurse comfortably, including in public.
• Answer questions and help with concerns.
• Connect you with a lactation expert for more complex concerns/challenges.
• Provide tips on how to make plenty of milk to feed your baby and how to maintain your supply when returning to work or school.
• Help you obtain a pump if needed.

Contact your WIC clinic to be connected with a peer counselor. 

Note: Colorado WIC uses the terms “breastfeeding” and “chestfeeding” interchangeably. Some parents feed their baby directly at the breast or on the chest, while some might exclusively pump, utilize donor milk, or supplement with formula. There are endless ways to feed a baby, and we celebrate the diversity that makes us stronger together as a community.

For more information on breastfeeding, click here.